How did it attract/address your audience?

Before creating the website for this organisation, we looked into many different animal websites to gain a idea of what sort of layout, colours, pictures etc should be used. We noticed that most sites used simple text so that longer worded sentences do not confuse them if they aren't familiar with them, but in simplifying these words this doesn't mean we have missed any information we have just changed it to a simpler form. The paragraphs form is also very short and to the point that are broken up by pictures to keep the reader interested, and stop them getting bored while reading them. Also while looking at these other websites we noticed that the colours they had used were very earthy e.g greens browns, this has been incorporated into our website as we feel that this convention is a widely accepted one throughout different zoo websites.