We aimed our website at younger children, this was because younger children are interested in animals and are interested in going to zoo's. Our site reflects this as we tried to incorporate lots of different pictures of different animals so that they can get a good insight to a variety of different animals and broadens there knowledge of rarer animals, making them want to come to the zoo and see them. We have also used a simple layout so that they find it easier to use the site and so that they don't get annoyed at not being able to use any technical links on the site and become disinterested in coming to the zoo. For one of our pages we made it into a competition page, this is because it brings young children and the zoo to more like a team and they feel part of the community, this could benefit us as they will be more interested in future competitions and promotions.
To find our target audience we used a survey. we found that people between the ages of 21-30 years of age and have a yearly salary of 11,000-20,000 pounds a year, were more likely to be interestedand actually participate in donating to our charity.