The website we have created is a charitable website for a zoo, " Cambridge animal reserve". It is a zoo that enables people throughout the UK to visit the park to see animals from all over the world, also trying to conserve endangered species. The zoo is run by the donations and entry fee's.
The site we have produced follows the conventions of other animal websites as, usual zoo websites use background colour that match a habitat of the type of animal it is, that is why we have used green as the primary colour as green is a colour that is typically associated with the outdoors and animals live in the outdoors so it goes hand in hand. We have changed the background colours as the type of animal changes, so for the aquatic animals we have used blue's as blue is the typical colour associated with water so it follows the conventions of other zoo's websites.
On our website we have used borders that have been created to look as if they have been drawn on over lapping each other at the corners, this gives the site a more rugged look which connotes the outdoor look. The pictures we have used do follow the conventions of a typical zoo website, as on "Chester zoo's" website they have pictures of many different layers of grass in the background on the homepage, and then they have the picture of the animal they are describing on the page. These pictures on the homepage are cartooned, this may show the demographics they are trying to make there website appeal to. Whereas our website has pictures of animals on the main page in black and white, this is because the pictures we have taken have lots of different colours in the background so with them all together the colours will clash and the whole thing just wouldn't work, making it not appeal to the user, so we used a neutral colour and blended them all together. For the pictures on our pages for the animals they have a mixture of long shots and close ups, this is to show the full size of the animals to the user which in turn could interest them more if they know the actual size, compared to London zoo where they have just done close ups, this just gives them a bigger picture of an animal. The text that London zoo has used on its animal pages aren't the best as they have almost bullet pointed the information on the animal, this shows the actual demographics of this website as they wish to aim it at younger children as they are intrigued by the colours of the backgrounds and the animals, they can also read the information provided easily. We have tried to follow in the easy reading but we haven't simplified it that much so there are still sentence like structures to the paragraphs but the information is still easy enough for the younger children browsing the website.